What makes Donna different from a regular voicemail system?

Donna doesn't just take messages, she has real conversations. She answers questions, books appointments, and captures structured details like name, vehicle, and preferred callback time. Your team gets actionable info instead of rambling voicemails, and your customers actually get helped.

How does Donna handle calls after hours compared to hiring a receptionist?

Donna answers every call instantly, 24/7, evenings, weekends, holidays, with no overtime, sick days, or staffing headaches. She handles inquiries, books appointments, and flags urgent situations so your team can rest without your dealership going dark.

Can Donna handle multiple calls at the same time?

Yes. Two calls, ten, or fifty — every caller gets instant attention with zero wait time, even during your busiest hours.

What if customers don't like talking to AI?

Donna speaks conversationally in French and English and solves real problems on the spot. Most callers don't even realize they're speaking with AI. If someone prefers a human, Donna transfers them immediately or captures their info for a quick callback.

How much does Donna cost?

Donna starts at $500/month. Early adopters get an exclusive deal. No long-term contracts, no hidden fees.

How do I get started?

Book a 15-minute demo and we'll show you Donna in action, tailored to your dealership. We handle the full setup with minimal disruption, and most dealerships are live within 48 hours.

Book a demo

Your questions answered
even during holidays|

The AI receptionist built exclusively for car dealerships.
Voice, chat, SMS. Every lead captured, every appointment booked.

Book a demo

The problem

Every lead you miss is a sale your competitor makes.

Between after-hours calls, weekend campaigns, and follow-ups that never happen, deals slip through the cracks long before your team ever gets to them.

73%

of weekend leads go cold before Monday

You pay to drive leads from campaigns, then nobody answers until Monday.

1.4

avg. follow-up attempts vs. the 6 it takes to convert

Your BDC team isn't always persistent. A lead gets one call, then nothing.

92%

of aged leads are never contacted again

Months of cold leads sit untouched in your CRM, and that revenue is gone.

Your customers aren't waiting.

The cost of a bad first impression.

of callers say IVR technology makes for a poor customer experience

end up spending money with a competitor after a bad automated interaction

describe frustration, stress, and anger when they can't reach a real answer

The solution

With Donna,you seize every opportunity.

Donna answers, follows up, and reopens deals on every channel, doing the work of a full BDC team for a fraction of the cost.

Your BDC

Donna

Avg. response time~47 minUnder 8 sec

Availability9–5, Mon–Fri24/7/365

Leads that get followed up~27%100%

Follow-up persistenceStops after 1–4As much as you want

Channels coveredPhone-firstCalls, SMS, FB, IG, web

Dead-lead revivalRarelyAutomatic

LanguagesBilingual30+

Turnover riskHighNone

iMessage

Facebook

Instagram

AutoTrader

CarGurus

Messenger

Phone calls

Web widget

Built by people from the automotive industry, for people in the automotive industry.

A generic chatbot reads from a script. Donna plugs straight into your dealership (your inventory, your calendar, your CRM) and keeps everything in two-way sync.

Any chat widget

Donna

Your vehicle inventoryStatic list, or noneLive fleet, fetched in real time

Hours & availabilityGeneric contact formSynced to your real calendar

BookingsEmails you a requestTwo-way sync with your CRM/DMS

LeadsDumped into an inboxTwo-way sync, fully qualified

Dealership knowledgeCanned FAQ answersKnows your store inside out

Your staffNo idea who they areRecognizes employees by name

Across channelsSiloed per channelOne memory: call, SMS, FB & web

Created from any channel, or pulled from your CRM as an external lead.

Donna has automatically followed up at least once.

Appointment synced to your calendar and your CRM.

Sold here means sold in your CRM, with two-way sync.

Lead management

Every lead. One pipeline.

Every lead in one board, from first message to signed deal, captured across every channel, followed up automatically, and kept in two-way sync with your CRM.

Search leads…All departments ▾All sources ▾Newest first ▾

New

David L.2 min

RAV4 XLEPhone call

No follow-ups yet

Sophie M.11 min

Tacoma TRDFacebook

No follow-ups yet

Contacted

Lucas T.1h

Corolla LECarGurus

2 follow-ups

Marie-Ève P.3h

Camry HybridWhatsApp

1 follow-up

Booked

Alex B.Yesterday

Highlander XLE

AutoTrader

3 follow-ups

Sold

Jessica R.2d

Sienna XSEWeb widget

4 follow-ups

Omar K.3d

Tundra SR5SMS

5 follow-ups

Your return

See it on your own numbers.

Donna answers every lead in seconds and follows up until they reply, so more of the leads you already pay for actually close. Drag the sliders to estimate your upside.

Leads per month300

Avg. gross profit per deal$2,800

Your current close rate12%

With Donna

$364,000

estimated extra gross profit / year

+130

extra deals / year

~16.9×

return on Donna

Donna pays for itself in under 1 month — with zero extra headcount.

Estimate only. Assumes Donna works 100% of your leads with instant response and relentless follow-up, recovering deals currently lost to slow or missed follow-up.

Pricing

Simple plans, built for rooftops.

Every plan includes Donna's chat agent and ADF lead delivery. Voice agents and standard CRM/DMS integrations come in on Scale and up. Pick the volume and support that fit your store.

Launch

Go live fast, with more volume.

250 leads / mo
Chat: Web & SMS
ADF lead delivery
3 admin users
Onboarding support
Support within 24h

Book a demo

Most popularScale

More leads, faster support.

Everything in Launch
350 leads / mo
Voice: Phone
Standard CRM/DMS integrations
12h first response
Resolution in 2–3 business days

Book a demo

Dominate

Top volume, priority everything.

Everything in Scale
500 leads / mo
5 admin users
3h first response

Book a demo

Enterprise

Dealer groups, built around you.

Custom volume
Custom integrations included
Same-day support (1h response)
Dedicated onboarding

Talk to sales

Feature comparison

What's in each plan.

Feature	Launch	Scale	Dominate	Enterprise
Chat
Leads included	250	350	500	Custom
Web widget
SMS
Messenger
Additional leads	Add-on	Add-on	Add-on	Custom
Voice
Phone
Minutes included		Tailored	Tailored	Custom
Integration
ADF
Industry-standard systems
Custom integration		Add-on	Add-on
Setup & onboarding
Setup fee	Included	Included	Included	Custom
Onboarding support				Custom
Support & performance
Support level	Up to 24h	Up to 24h	Up to 24h	Same day
First response	24h	12h	3h	1h
Resolution	5 business days	2–3 business days	24 hours	Same day
Admin users	3	3	5	Custom

Frequently asked questions

Everything you need to know about Donna and how she works for your dealership.

What channels does Donna handle?

Donna covers your full inbound funnel: phone calls, SMS, your website chat widget, and Facebook Marketplace messages. Every channel routes to the same pipeline, so nothing falls through the cracks.

How does Donna integrate with my existing CRM or DMS?

Donna connects natively with the major CRM and DMS platforms used by dealerships. Every conversation creates or updates a lead automatically. If you prefer to manage the pipeline inside Donna, you can do that too.

How does the automated follow-up system work?

You define the number of attempts, the interval (hours or days), and the timing: either at a fixed time of day, mirroring when the lead first contacted you, or N hours after the last interaction. Donna calls them back automatically until the lead converts or closes.

Can I import leads from Car Gurus, AutoTrader, or other platforms?

Yes. Donna supports ADF-format lead imports from any compatible platform. Your external leads land in the same pipeline as the ones Donna generates, with no duplicate management and no manual re-entry.

How long does it take to get started?

Most dealerships are live within 48 hours. Book a 15-minute demo and we'll show you Donna in action, walk through your setup, and handle the configuration, with minimal disruption to your team.

Does Donna work in both English and French?

Yes. Donna handles every conversation natively in English and French (Québec), detecting each customer's language automatically and replying in kind across chat, SMS, and voice.

Choose Donna,
seize every opportunity.

Join dealerships across Québec using Donna to capture every lead, book every appointment, and serve every customer, in English and French, 24/7.

Book a Demo

Your questions answeredeven during holidays|

Every lead you miss is a sale your competitor makes.

The cost of a bad first impression.

With Donna,you seize every opportunity.

Built by people from the automotive industry, for people in the automotive industry.

Every lead. One pipeline.

See it on your own numbers.

Simple plans, built for rooftops.

What's in each plan.

Frequently asked questions

Choose Donna,seize every opportunity.

Your questions answered
even during holidays|

Choose Donna,
seize every opportunity.