What makes Donna different from a regular voicemail system?

Donna doesn't just take messages, she has real conversations. She answers questions, books appointments, and captures structured details like name, vehicle, and preferred callback time. Your team gets actionable info instead of rambling voicemails, and your customers actually get helped.

How does Donna handle calls after hours compared to hiring a receptionist?

Donna answers every call instantly, 24/7, evenings, weekends, holidays, with no overtime, sick days, or staffing headaches. She handles inquiries, books appointments, and flags urgent situations so your team can rest without your dealership going dark.

Can Donna handle multiple calls at the same time?

Yes. Two calls, ten, or fifty — every caller gets instant attention with zero wait time, even during your busiest hours.

What if customers don't like talking to AI?

Donna speaks conversationally in French and English and solves real problems on the spot. Most callers don't even realize they're speaking with AI. If someone prefers a human, Donna transfers them immediately or captures their info for a quick callback.

How much does Donna cost?

Donna starts at $500/month. Early adopters get an exclusive deal. No long-term contracts, no hidden fees.

How do I get started?

Book a 15-minute demo and we'll show you Donna in action, tailored to your dealership. We handle the full setup with minimal disruption, and most dealerships are live within 48 hours.

Book a demo

Seize every opportunity.
Choose donna.

Keep your leads engaged until they walk through your doors with instant responses and proactive follow-ups.

Book a demo

Every lead you miss is a sale for your competitor.

Opportunities slip through your fingers long before your team even has a chance to respond. Whether it's an inquiry hitting your inbox at 9 PM or a follow-up that gets forgotten, a buyer left waiting is a buyer who takes their business down the street.

73%

of weekend leads go cold before Monday

You pay for weekend ad campaigns, but without an instant response, those buyers move on before your doors even open.

1.4

follow-up attempts vs. the 6 it takes to secure an appointment

Reps usually give up after one or two tries, leaving interested buyers stranded in your pipeline.

92%

of aged leads are never contacted again

Thousands of qualified prospects sit completely untouched in your CRM, leaving massive revenue ignored.

Your customers aren't waiting.

The real cost of a bad automated experience.

of callers say rigid phone menus (IVR) completely ruin their experience

of buyers will instantly switch to a competitor after a frustrating automated interaction

experience active frustration and anger when they can't get a straight answer

Seize every opportunitywith Donna.

Donna instantly responds, proactively follows up, and revives cold CRM leads. She delivers the output of a full BDC team for a fraction of the cost.

Your BDC

Donna

Avg. response time~47 minUnder 8 sec

Availability9–5, Mon–Fri24/7/365

Leads that get followed up~27%100%

Follow-up persistenceStops after 1–4As much as you want

Channels coveredPhone-firstCalls, SMS, FB, IG, web

Dead-lead revivalRarelyAutomatic

Turnover riskHighNone

iMessage

Facebook

Instagram

AutoTrader

CarGurus

Messenger

Phone calls

Web widget

Built by automotive experts, for automotive experts.

Generic chatbots rely on rigid scripts and leave your team with more manual data entry. Donna acts as an intelligent extension of your sales floor, seamlessly connecting your live inventory, scheduling calendar, and CRM into one automated ecosystem.

Any chat widget

Donna

Your vehicle inventoryStatic list, or noneLive fleet, fetched in real time

Hours & availabilityGeneric contact formSynced to your real calendar

BookingsEmails you a requestTwo-way sync with your CRM

LeadsDumped into an inboxTwo-way sync, fully qualified

Dealership knowledgeCanned FAQ answersKnows your store inside out

Your staffNo idea who they areRecognizes employees by name

Across channelsSiloed per channelOne memory: call, SMS, FB & web

Created from any channel, or pulled from your CRM as an external lead.

Donna has automatically followed up at least once.

Appointment synced to your calendar and your CRM.

Sold in your CRM means sold here, with two-way sync.

Lead management

Every lead. One pipeline.

Every lead in one board, from first message to signed deal, captured across every channel, followed up automatically, and kept in two-way sync with your CRM.

Search leads…All departments ▾All sources ▾Newest first ▾

New

David L.2 min

RAV4 XLEPhone call

No follow-ups yet

Sophie M.11 min

Tacoma TRDFacebook

No follow-ups yet

Contacted

Lucas T.1h

Corolla LECarGurus

2 follow-ups

Marie-Ève P.3h

Camry HybridWhatsApp

1 follow-up

Booked

Alex B.Yesterday

Highlander XLE

AutoTrader

3 follow-ups

Sold

Jessica R.2d

Sienna XSEWeb widget

4 follow-ups

Omar K.3d

Tundra SR5SMS

5 follow-ups

Your return

See the impact on your own numbers.

Donna responds to every lead in seconds and follows up automatically, ensuring the traffic you already pay for turns into physical showroom traffic and sales. Drag the sliders below to estimate your upside.

Leads per month300

Avg. gross profit per deal$2,800

Your current close rate12%

With Donna

$364,000

estimated extra gross profit / year

+130

extra deals / year

~16.9×

return on Donna

Donna pays for itself in under 1 month, with zero extra headcount.

Estimate only. Assumes Donna works 100% of your leads with instant response and relentless follow-up, recovering deals currently lost to slow or missed follow-up.

Simple plans built for dealerships.

Every plan includes Donna's conversational chat agent and ADF lead delivery. Standard CRM and DMS integrations are available starting on our Scale plan. Choose the volume and support tier that fit your store.

Launch

250 leads / mo
Chat: Web, SMS & FB
ADF lead delivery
3 admin users
Onboarding support
Support within 24h

Book a demo

Most popularScale

Everything in Launch
350 leads / mo
Standard CRM/DMS integrations
12h first response
Resolution in 2–3 business days

Book a demo

Dominate

Everything in Scale
500 leads / mo
5 admin users
3h first response

Book a demo

Enterprise

Custom volume
Custom integrations included
Same-day support (1h response)
Dedicated onboarding

Talk to sales

Feature comparison

What's in each plan.

Feature	Launch	Scale	Dominate	Enterprise
Chat
Leads included	250	350	500	Custom
Web widget
SMS
Messenger
Additional leads	Add-on	Add-on	Add-on	Custom
Voice (coming soon)
Phone
Minutes included		Tailored	Tailored	Custom
Integration
ADF
Industry-standard systems	Custom fee
Custom integration		Add-on	Add-on
Support & performance
Support level	Up to 24h	Up to 24h	Up to 24h	Same day
First response	24h	12h	3h	1h
Resolution	5 business days	2–3 business days	24 hours	Same day
Admin users	3	3	5	Custom

Frequently asked questions

Everything you need to know about Donna and how she works for your dealership.

What channels does Donna handle?

Donna covers your full inbound funnel: SMS, your website chat widget, and Facebook Page messages. Every channel routes to the same pipeline, so nothing falls through the cracks.

How does Donna integrate with my existing CRM or DMS?

Donna connects natively with the major CRM and DMS platforms used by dealerships. Every conversation creates or updates a lead automatically. If you prefer to manage the pipeline inside Donna, you can do that too.

How does the automated follow-up system work?

You define the number of attempts, the interval (hours or days), and the timing: either at a fixed time of day, mirroring when the lead first contacted you, or N hours after the last interaction. Donna calls them back automatically until the lead converts or closes.

Can I import leads from Car Gurus, AutoTrader, or other platforms?

Yes. Donna supports ADF-format lead imports from any compatible platform. Your external leads land in the same pipeline as the ones Donna generates, with no duplicate management and no manual re-entry.

How long does it take to get started?

Most dealerships are live within 48 hours. Book a 15-minute demo and we'll show you Donna in action, walk through your setup, and handle the configuration, with minimal disruption to your team.

Does Donna work in both English and French?

Yes. Donna handles every conversation natively in English and French (Québec), detecting each customer's language automatically and replying in kind across chat, SMS, and voice.

Seize every opportunity.Choose donna.

Join dealerships across Québec using Donna to capture every lead, book every appointment, and serve every customer, in English and French, 24/7.

Book a Demo